Harrier is a CRM platform, designed to help auto dealerships improve customer relationships.
As the majority of the website’s visitors are existing clientele, it didn’t need to rely on written content, instead serving primarily as a front-facing pathway to the portal. This gave our designers and developers a lot of creative freedom; not being constrained to wordy text or regimented branding, we could highlight the company’s tech smarts by taking full license to explore the brand identity via playing with animated visual elements that tell a story.
Aiming for a tech-driven theme with moving visuals, we created a design that relied on animation and unique scroll mechanics. The end result incorporated an almost video game-like feel making the experience of browsing the website feel dynamic and multidimensional.
It’s got a sick 404 page, too.
