Helm is a new boutique property management group, servicing Brisbane city alongside the greater Brisbane region. Utilising over 30 years of combined industry experience, the Helm identity needed to represent an experienced, expert and knowledgeable team who guide and support their clients to achieve the true potential of their property portfolio.
The brand name conveys the concept of ’navigation’ and ’taking control’, a notion that is built upon throughout the visual brand. As a boutique agency, the identity also needed to reflect Helm’s personal and human approach – managing client properties as if they were their own.
Overall, the Helm brand well-represents a trustworthy, expert and experienced organisation who are deeply invested in the success of their clients.
