Brief
In a world full of shining glass towers, Hemingway is a nod to the past, delivering the dream of owning the quintessential Queensland beach house, just in the sky.
Idea
Unique in architectural design, Hemingway deserved an identity that mirrored this rare perspective and a strong, compelling brand that captured the attention of our audiences and stood out in the ever more crowded offering of beach apartment developments.
Execution
The Hemingway identity and full collateral suite demonstrated the idea of ‘reframing reality’, which became even more relevant and resonated with interstate audiences in lockdown throughout the marketing period.
