Brief
In a world full of shining glass towers, Hemingway is a nod to the past, delivering the dream of owning the quintessential Queensland beach house, just in the sky.
Idea
Unique in architectural design, Hemingway needed a brand book that enabled prospective buyers to change their perspective and rethink everything they thought was possible. To make them believe that they could ‘reframe their reality’ and own their dream beach house.
Execution
The Hemingway brand brochure brought to life a new golden age of beachside living, re-interpreted for an audience of ‘soon to be’ Palm Beach locals.
