With these HP campaigns we research interesting business and then scout that buisness for interesting people who best allign with HP’s products. Each product is better suited to job roles within a business. I photograph them at the business, at their homes and then on the go. I look for people who are interesting, unique, match the product, have a home thats filed with story and texture. For this to happen I need time to find the right business, time to find the right employees who have a cool home for me to shoot in. We are 4 years into this project and we are still going.
NOTE – I’m finding it hard to track down where and how this images have been used in the wild but i’m tracxking htem down as we speak.