XXXX, the QRL’s longest-running partner and one of Queensland’s most iconic beer brands, with a rich 144-year history, will take its partnership with the Maroons up a level during State of Origin 2022 in an initiative via Thinkerbell.
Game 2 and 3 will see the sacrifice of XXXX’s most prized sponsorship asset: the gold ‘XXXX’ logo, worn on the sleeve of every Maroons player, to be replaced by the real heroes of the state: the Queensland communities.
XXXX will be swapping out its logo with the postcode of every player’s community, so when the Maroons run out, the players will be proudly playing for not only Queensland, but with a little bit of home on their sleeve.
XXXX has also created a three-part docuseries focusing on three communities – Bundaberg, Barcaldine, and Charleville. The content pieces will premiere to coincide with the game days and will be available online at xxxx.com.au/QRL
