Travel booking website JumpOn.Online engaged us to create and produce online commercials to promote their brand during their market launch. They needed to create brand awareness and have an engaging commercial that clearly educated the audience on how their website worked, plus showcase their unique user interface experience.
Our challenge was to get seasoned travelers to ‘Rethink the way they book’ their hotel accommodation online by searching for what they ‘want to be close to’ rather than just best prices.
The creative needed to be clear, educational and showcase JumpOn.Online as a new player in the market. The budget was tight, so the creative needed to be simple and expandable for future content. Having a relatable yet fringe character highlighted how the user experience can help find something very specific.
The final creative even led the client to seek and develop a partnership with Supanova Comic Con & Gaming.
