Queensland’s manufacturing sector is suffering a skills shortage as young people pass it over for more ’sexy’, meaningful careers. But the truth is manufacturing’s no longer the dirty, dangerous career it once was – it’s a thriving modern industry, filled with innovation and possibility.
With our campaign platform “If you don’t make it, it’ll never exist”, we set out to inspire the next generation to imagine how they could change the world by creating the products of the future. Because it’s only by working in manufacturing that you can make the next big thing a reality.
Featuring brilliant future innovations in social, demonstrations of the innovations in TikTok, and even an ad for one of those innovations in digital radio, the campaign successfully painted a picture of an industry in its asendancy.
