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2024 - Bronze

If you don’t make it, it’ll never exist.

Bronze 2024
Khemistry
Department of Regional Development, Manufacturing and Water
QLD manufacturing sector

Queensland’s manufacturing sector is suffering a skills shortage as young people pass it over for more ’sexy’, meaningful careers. But the truth is manufacturing’s no longer the dirty, dangerous career it once was – it’s a thriving modern industry, filled with innovation and possibility.

With our campaign platform “If you don’t make it, it’ll never exist”, we set out to inspire the next generation to imagine how they could change the world by creating the products of the future. Because it’s only by working in manufacturing that you can make the next big thing a reality.

Advertising agencyKhemistry
Creative directorBrent Liebenberg
CopywriterJake McLennan
Art directorChris Connolly
Agency producerRobbie Dodd
Account serviceMila King / Wendy Phan
Client marketing managerSam Morrison / Daniel Lato
Other Contributors

Post-production: Cutting Edge
Executive Producer: Trelise Blade
VFX Supervisor: Ian Anderson
3D Artist: Leyton Brown, Rob Conn and David Reece
Lighting Artist: Phil Jackson and Cam Wright
Compositor: Bruno Ribeiro Profeta and Liam Barnard

Khemistry
Managing Director: Susan Lyons
General Manager: Jo Millington
Senior strategist: Patricia David