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2023 - Bronze

In Your Hands

Bronze 2023
Publicis Worldwide
Queensland Government - Department of Transport and Main Roads
Drink Driving

Over 20% of deaths on Queensland roads are caused by drink driving.

But death isn’t the only consequence. There’s a wide range of consequences on offer when you drink and drive. Some leave a bitter taste in your mouth like Job Loss and Interlock Shame. Others hit hard like Whiplash or Ute Prang. Then there’s RBT and Lose Your Licence which are both guaranteed to make your night unforgettable.

This campaign demonstrated that if you drink and drive the consequences are in your hands.

Advertising agencyPublicis Worldwide
Creative directorRyan Petie ECD, Lee Griffin CD
CopywriterHeath Kunde
Art directorLee Griffin
Agency producerVicki Lee
Print production managerLuke Stocks
Account serviceJude Johannesen
Client marketing managerKerrie Tregenza
Production companyTraffic Films
DirectorTony Prescott
ProducerJustin Lyons
CinematographerTony Prescott
Post production houseEmpire Post
EditorDigby Hogan
Soundmusic studioRosco Audio
Sound designerRoss Batten
Other Contributors

Design Director: Dan Braithwaite
Digital Experience Designer: Reyhan Susilo
Digital Project Director: Polina Shilenina
Developer: Justin Ho