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2022 - Silver

Infiniti Brand Film

Silver 2022
Michael Thomas
Infiniti

This Brand Film was broadcast at the live event for the new Infiniti QX60 SUV, and was played back on an array that included a 34m x 9m and two 15m x 9m screens. The brief was to make the sound track as epic and inspiring as possible, and to ensure the soundtrack was worthy of the playback system. This included employing extreme stereo widening to encapsulate the audience and really push sound effects to the two wide screen when necessary, as well as ensuring that the piece was dynamic enough to pack a punch.

Advertising agencyCuriious
Creative directorFabio Nardo
CopywriterMichelle Schuberg (CEO)
Art directorBrad Coomber (Senior Art Director)
Agency producerKaren Arkell (Director of Operations)
Other Contributors

Danielle Wheelhouse (Senior Producer)
Kerry Farell (Senior Editor)
Kali Bateman (Colourist)
Chase Worland (Online Artist)