badc

2022 - Finalist

Instant Scratch-Its Brand – There’s No Time Like Scratchie-Time

Finalist 2022
Heath Plumb
The Lott
Instant Scratch It’s

Its Scratchie Time is an advertisement created by 3P Studio and VLMY&R for The Lott.
The sound design is a fun mix of magical and real life sound effects, meant to take you on a whimsical, action packed journey of being shot out of a cannon, flying through space to a planet inhabited by puppies and kittens, only to crash land back to earth. This complicated and in depth mix was a pleasure to work on. It’s not often you get to work on a job with a sound pallet that includes explosions, sonic booms and puppies.

Advertising agencyVMLY&R
Creative directorBen Davies
CopywriterJim McKeown
Art directorPhil Vale
Agency producerKatie-May Hollett
Account serviceMary Graham
Client marketing managerKylie Snow
Soundmusic studio3p Studio
Sound designerHeath Plumb