Whimsical, uplifting, slightly surreal.
In contrast to product-led spots, the campaign film draws parallels on the flexibility of Income Insurance’s investment-linked products with the agility of cats. The campaign follows a fluffy feline as it navigates the intricate pathways of interconnected pipes with confidence, just as Invest Flex and AstraLink allows consumers to maximise their investment potential with flexibility.
In the ILP campaign, the VFX team undertook the creation of a full CG cat and environment to illustrate the agility of our hero. Our narrative involved navigating a cat safely through a maze of tubes. To achieve this, we developed a photorealistic digital double of our hero, enabling us to realistically maneuver through our entirely CG tubes and world. Essential to this process was the development of intricate character grooming techniques to ensure the cat’s fur interacted convincingly with the tubes.
