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2023 - Finalist

Keep It Real

Finalist 2023
Engine Group
3 Peaks Natural Spring Water

In April 2023, we launched a topical campaign to highlight the natural origins of 3 Peaks Natural Springwater by exploiting the then-current shortcomings of the AI engine, Midjourney.

Advertising agencyEngine Group
Creative directorMike Fritz
CopywriterMark Smith & Anna Kenny
Art directorMike Fritz
Account serviceSaxon Squire
Graphic designerLiam Marsden
RetoucherLiam Marsden
Finished artistLiam Marsden
PhotographerAlex Buckingham