badc

Keno is a game Aussies love to play almost anywhere. It’s available at literally hundreds of locations around South Australia. Licensed venues, the news agencies, and even the hairdressers. A chance to win is around almost every corner, but people just didn’t know where to find them. So, we used an instantly recognisable symbol of the game – the iconic Keno pencil to point them in the right direction. We stopped people in their tracks, gave them a smile, and a chance to win a million bucks. Now that’s a win-win!