Kitted provides modular thinking tools allowing users to mix, match, and remix for different purposes.
This adaptive framework was also applied to the website itself which needed to serve a multitude of purposes including:
An introduction and advertisement for the Kitted product offerings at kitted.app
An ever-expanding discovery portal and indexed repository of mental models, thinking tools, applications, content and more at kitted.app/discovery
A signup page for a free newsletter at kitted.app/mental-model-mondays
A full-featured SaaS product allowing users to create Kits, Articles, and Flows like this kitted.app/flow-0010
And a publishing platform for thought leadership, allowing anyone to engage.
Being kitted-out with an adaptive brand that balanced ruthless consistency and tight grids with the scope for divergent creative expression allowed the site design to respond beautifully to any and all of these different applications without breaking its stride.
