Kitted Thinking Tools give you thinking superpowers in a box, by providing a modular system of mental models that can be used to apply creative, strategic, and critical thinking.
Both the physical and digital cards can be mixed, matched, and remixed for various business use cases.
The logo was developed to mirror the modular system with a negative space k-card for each of the four colour-coded categories of cards.
The organic nature of creative thinking was set in visual juxtaposition to the clean rationality of critical thinking in the brand’s aesthetic, with the symmetrical tiling effect applied to all brand imagery.
It wasn’t just the visual approach that was designed to have symmetry, but also the conceptual manifestation of the brand.
Rather than a rigid and restrictive guideline document, the brand’s own modular system opened up creative expression and manifold iterative possibilities, just like the products themselves.
