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2024 - Bronze

Kitted Thinking Tools

Bronze 2024
Flip
Kitted Thinking Tools

We used Kitted Thinking Tools to develop Kitted Thinking Tools.
Kitted provides a modular system of mental models that professionals can use to apply creative, strategic, and critical thinking.

In addition the physical decks of cards available at kitted.shop, Kitted’s thinking tools are published online under a Creative Commons licence and made available for free to the general public at kitted.app
Customers who purchase a deck of cards receive 12 months complementary Pro Membership, enabling them to save any of the hundreds of thinking tools on the site into their own Kits. Pro Members are also able to share their thinking by creating and publishing their own Articles, Resources, and Flows (step-by-step shareable presentation slideshows).

A complete SaaS platform with proprietary front-and-back-end tech was designed and developed from the ground up, using the organising principle of cards throughout.

Advertising agencyFlip
Creative directorJesse Richardson
Art directorJohn La Motta
ProducerAndrew Welstead
AnimatorDoug Wilson
Front end designerGabby Mendoza
DeveloperJames Gill
Back end developerJoe Coady
Other Contributors

UX Designers: Gabby Mendoza, James Gill and Jesse Richardson
UI Designer: Gabby Mendoza