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2022 - Finalist

Klayo

Finalist 2022
Soak Creative
Cevantas
Klayo

Klaro develops and deploys enterprise-level workforce capability management software in complex and fast-paced environments, such as airports, ports, stadiums and transport networks.

Their software is designed to help manage the many levels of staffing needs over a diverse workforce and forms a crucial conduit for training and communication within these dispersed teams.

By providing clarity and transparency for their organisations and team members, they never lose sight of what really matters – the people that make up the company.

In short, Klaro gives you the vision to be great.

We created a brand position and messaging for this highly nebulous niche product and distilled it into a new identity and visual language designed to provide cut-through and define a clear point of difference in a marketplace full of overlapping HR management and risk mitigation products.

https://klayo.com
Advertising agencySoak Creative
Creative directorRobert Kille
CopywriterSimon Tribe
Art directorMarc Colette
Agency producerRhian Kille
Account serviceSimon Tribe
Graphic designerBrett McAuliffe