Transforming Sustainable ICT Holdings from a service-only to a product-led, service-backed model, we forged a new name and identity encapsulating its evolved ethos. ’knowble’, was derived from the notions of nobility and knowledge, encapsulating the firm’s commitment to providing truth-driven, complex technological solutions.
Our ’Sharp Thinking’ tagline and arrow illustrations signify precision, constant improvement, and unambiguous communication. The rebranding highlighted their dedication to integrity, skill enhancement, resilience, meticulousness, goal-orientation, and curiosity.
A key objective was to magnetise Brisbane’s top software developers through impressive ’employer swag’ and company ’merch’. Following the relaunch, ’knowble’ quadrupled applicant numbers and saved significantly on recruitment costs, testament to the power of well-executed design and the relentless pursuit of innovation.
