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2021 - Silver

Last Seen

Silver 2021
Publicis Worldwide
Queensland Eye Institute Foundation

Imagine: which sight would you most value if it was the last thing you saw? We paired nine visually impaired people with influential artists who painted their last, dearly held visual memory before their sight started to deteriorate.

Then, we partnered with the Queensland Gallery of Modern Art to launch Last Seen – an art exhibition to save sight. With the support and status of the award-winning artists and an extablished gallery, we auctioned the artwork to high net worth individuals, with the proceeds of auction as a key fundraising method.

To raise further awareness about the value of eyesight, we encouraged patrons to experience the exbition the same way our vison impaired participants would – through other senses. Paintings had custom-made ‘sound-scapes’ which allowed users to listen to the participants’ stories through headphones, listening to their experience rather than watching it. Experiencing the world as though they were blind.

Advertising agencyPublicis Worldwide
Creative directorRyan Petie
CopywriterKirsten Twigg
Art directorDavid Schaak
Agency producerBritt Groom & Vicki Lee
Print production managerLuke Stocks
Account serviceKate Hemsley-Hackett
Client marketing managerJemma Elder
EditorClint Brice
Other Contributors

PRODIGIOUS (Directors Jake Koning, Rich Wang, Brendan Shamrock, Oliver Sindle and Karen Hayward, Producer)
RYAN WALSH (Music Composition)
KIOSK FILMS (Ryan Renshaw, Director & Sara Taghaode, Producer)
THE PRODUCERS (Tanya Spencer, Producer & Thuy Vy, Director)
JOHN BOWDEN PHOTOGRAPHY
CUTTING EDGE POST
ROSCO AUDIO
THE VOICE PLANT
TUSK MEDIA (Directors)
LAV BODNARUK / CHOP SHOP (Director, Post Production)
MELANIE ZANETTI (Voice Over Artist)
JUSTIN McDONALD (Post Production)