badc

2023 - Silver

Lexus Storm

Silver 2023
Alt.vfx
Lexus Australia

The main focus was storm chasing, and we provided the storms ourselves. Guided by our VFX supervisor who had extensive experience with storm chasers and knew of a vast collection of incredible time-lapse footage, we adopted this approach for the best results.
To transform flat supercell images into captivating 3D objects, we projected storm footage onto matching shapes using Nuke. We also created CG rain elements to enhance the impact of the supercells.
For wide drone shots with the car and approaching supercells, we projected the storm onto a shape that seamlessly integrated it as a dynamic 3D object, ensuring realism during camera movement.
To complete the project, we crafted a hero storm with detailed matte painting, adding lightning, back-scattered flashes, and movements for a vibrant and lifelike final shot.

Advertising agencyPublicis Team One Australia
Creative directorCarlo Mazzarella
CopywriterHannah Payton
Art directorJake Blood
Production companyGood Oil
DirectorAdam Gunser
ProducerJuliet Bishop
Post production houseAlt.vfx
Visual effectsColin Renshaw - VFX Creative Director / Andrew Hellen - VFX Supervisor / Celeste Fairlie - Senior VFX Producer / Jayce Attewell - VFX Production Manager / Jordan McInnes - Rigging TD & CG Supervisor / Nick Angus - Head of 3D / Jamie White - Head of Lighting / Matt Chance - Head of 2D / Josh Kell - Flame Online / Matic Prusnik - Colourist