Phase 2 of our LifeChanges brand campaign saw us move away from changes related to COVID and instead look at changes that can happen to all of us, at different stages of life.
Big changes that can have a big impact on the way we think and act. And also on the types of cars we might own, how and when we drive, and the types of homes we live in. Which is where insurance becomes relevant.
One of a series of 30 second TVCs created for this campaign, this spot highlights the bittersweet nature of retiring from a lifetime of work. Underpinned by a heartfelt Lana Del Rey music track, we see the emotional scenes of a man bidding farewell to his colleagues after decades of loyalty.
This change in working situation is used to reinforce Youi’s position of ‘when your life changes, your insurance should too’.
