Live for Less, a sub-brand under CitySmart, is a sustainability hub that provides solutions to sustainable living. It’s aimed primarily at females seeking to live a more eco-friendly life. The nature of the brand is earthy/eco, friendly and positive, not cliche.
The brand emphasises a smart, fresh and serene look. The tagline “Everyday life shouldn’t cost the earth” is designed in the shape of the earth and captures the brand essence.
The idea for the logo is based on a ”less-than” symbol. By rotating the words ”Live for Less” we create a ”<” (less-than) symbol. We highlighted the less-than symbol by making the other letters softer in tone. The brand ecosystem remained simple by staying true to the logo DNA and brand values, enabling it to easily live in analogue and digital applications. Deliverables: logo suite, tagline, website, newsletter, social media ads & posts, merchandising, business cards & brand book.
