In crafting of ’Coopers Big Ale’, our foremost aim is to strike a balance between jubilation and authenticity. While we revel in the magnificence of the Big Ale, the real stars are the towns and their inhabitants, each pulsating with stories, quirks, and an unyielding spirit.
The film springs from the authentic reactions of locals as they interact with their ‘Big Ale.’ There’s warmth in every frame, a soft chuckle that resonates with shared memories and experiences.
Our camera captures the minutiae of everyday life: the worn-out signboard of a local pub, The old man in the town square, a dog lazily chasing its tail near the Big Ale. These seemingly mundane moments, when juxtaposed against the spectacle of the Big Ale, create a sense of wonder and magic.
Local Everywhere
Executive Director: Tyrone Estephan
Creative Director: Ray Leung
Technical Artist: Sean Simon
Creative Technologist: Rhys Turner