badc

2024 - Finalist

Local Everywhere

Finalist 2024
T&DA
Coopers Brewery

In crafting of ’Coopers Big Ale’, our foremost aim is to strike a balance between jubilation and authenticity. While we revel in the magnificence of the Big Ale, the real stars are the towns and their inhabitants, each pulsating with stories, quirks, and an unyielding spirit.
The film springs from the authentic reactions of locals as they interact with their ‘Big Ale.’ There’s warmth in every frame, a soft chuckle that resonates with shared memories and experiences.
Our camera captures the minutiae of everyday life: the worn-out signboard of a local pub, The old man in the town square, a dog lazily chasing its tail near the Big Ale. These seemingly mundane moments, when juxtaposed against the spectacle of the Big Ale, create a sense of wonder and magic.

Advertising agencySpecial Australia
Creative directorAdam Ferrie & Peter Cvetkovski
Production companyT&DA
DirectorColin Renshaw
ProducerNina Salter, Caroline MacLeod
CinematographerJames Anderson
Post production houseAlt.vfx
EditorJon Holmes
Visual effectsBryn Morrow
Soundmusic studioGusto Studios
Sound designerColin Simkins
Other Contributors

Executive Director: Tyrone Estephan
Creative Director: Ray Leung
Technical Artist: Sean Simon
Creative Technologist: Rhys Turner