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2021 - Bronze

Loose Parts Playship

Bronze 2021
Brainheart / Flip
Wearthy
Early Childhood Education

Wearthy are thought leaders in education providing open-ended play experiences to foster kids’ creative thinking, resilience, and independence. They asked us to name, brand, and design the livery for their trailer containing open-ended play equipment that they take around to communities and events all around Queensland. Rather than just make a pretty picture, though, we wanted to develop a creative solution that would bring genuine joy to the kids, and inspire their own imaginations. The solution was a fantastic, interactive ’Playship’.

Advertising agencyBrainheart / Flip
Creative directorRem Bruijn & Jesse Richardson
CopywriterRem Bruijn & Lukas Ritson
Art directorJesse Richardson
Account serviceRem Bruijn & Jenna Doran
Client marketing managerVanessa Ritson & Lukas Ritson
Design studioFlip
Graphic designerJohn La Motta
Finished artistJohn La Motta
IllustratorChris Ashworth
Other Contributors

Digital Artist: Doug Wilson