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The purpose of this campaign was to extend and build upon the ’There’s No Nicer Feeling’ platform and the Saturday Lotto brand. As feelings go, seeing your loved ones in person, rather than in pixels, is a pretty nice one. And when it comes to the people who are most important to us, being together is what’s really worth celebrating. That’s why Saturday Lotto created The Reconnections Project. The project helped families and friends to reconnect after months of cancelled plans and missed connections.