badc

This campaign, “The New Standard,” showcases Mack Trucks through stunning visuals across diverse Australian landscapes, from rugged outback terrain to vibrant urban settings. Executed by a skilled content production team, the campaign highlights the brand’s commitment to innovation and reliability. With a lean and agile approach, the team managed the entire process from shooting to post-production, ensuring a seamless execution. The collaboration was praised for its exceptional visual storytelling, reflecting a shared passion for trucks.