We were asked to help design and develop two products for our non profit client to help empower people with creative thinking tools.
We came up with the name ’make it brain’ and an accompanying identity which informed the overall design direction. A poster featuring 6 speciality neon inks as well as a deck of ’Creative Thinking Cards’ was developed over the course of several months of research and design iterations.
The products were launched in the form of a successful Kickstarter campaign raising over $25,000, and the client has subsequently sold over 11,000 units globally, as well providing over 70,000 downloads of the free Creative Commons version.
