badc

2021 - Bronze

MakeBeyond

Bronze 2021
Andrew Hellen/Chris Rentoul
Obayashi

At the dawn of our civilisation, man created fire – and the way of life changed forever. That was the ethos behind this piece of sublime storytelling. We shot actors in motion capture, and then used that movement data to transfer to our cavemen CG models – which had been painstakingly crafted from mountains of available reference. For the facial close ups, we hand animated our CG cavemen to match the facial movements of the actors, even going so far as to recreate the eyeball reflections of flame – no detail is ever too small!

Advertising agencyDentsu
Creative directorKeisuku Okuno
CopywriterYuto Ogawa
Art directorShotaro Takizawa
Production companyEngine Film
DirectorKoichi Iguchi
ProducerAtsushi Okajima / Shuhei Fujimoto
CinematographerShoji Uchida
Post production houseAlt.VFX
Visual effectsAlt.VFX
AnimatorChris Rentoul
Soundmusic studioKeisuke Tominaga
Other Contributors

Alt.VFX - VFX Supervisor - Andrew Hellen
Alt.VFX - Executive Producer - Takeshi Takada
Alt.VFX - VFX Producer - Mai Fukada
Alt.VFX - VFX Production Manager - Jayce Attewell
Alt.VFX - Head of 3D – Nick Angus
Alt.VFX - Lighting & Look Dev - Jamie White
Alt.VFX - Head of 2D – Matthew Chance
Alt.VFX - Animation & Rigging TD – Jordan McInnes