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2021 - Finalist

Marcel Marceau

Finalist 2021
Signet / Brainheart
Signet
Packaging

As Official Packaging Supplier for Air Guitar Australia, Signet also sponsored little known Australian Air Guitar champion, The Jinja Assassin, and exposed him to millions to make him a star. Once he was a star, we leveraged his star power to endorse our packaging and explain that he would never entrust his air guitars to anyone else.

NB: No Air guitars were harmed whilst in Signet Packaging

Advertising agencySignet / Brainheart
Creative directorRem Bruijn / Matt Henry
CopywriterRem Bruijn / Matt Henry
Art directorJesse Richardson
Agency producerRem Bruijn
Account serviceRem Bruijn
Client marketing managerMatt Henry / Suzie Young / Angelina Mavrick
Production companyBodhi Films
DirectorBrendan Williams
ProducerTodd Williams
CinematographerBrendan Williams
Post production houseFlip
EditorDoug Wilson
AnimatorDoug Wilson
Soundmusic studioRosco Audio
Sound designerRoss Batten
Other Contributors

Digital Strategy : Hugh Pembroke