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2024 - Bronze

Melbourne Zoo Dino’s

Bronze 2024
ion studio
Hardhat Creative / Melbourne Zoo
Melbourne Zoo Dino’s

A rough composite for the Melbourne Zoo’s Dino main art was designed first in photoshop with in house stock and CGI and then fed into Automatic 1111 using a Stable Diffusion XL AI model with Controlnet. Initially the background was re textured using traditional compositing and then sections were inpainted to give an Australian Jurassic feel. The 6 featured dinosaurs were created using supplied images of Animatronix Dinosaurs via the client, which were used to train 6 separate dinosaur diffusion Lora models, which could then be prompted into the same postions and poses as our initial rough composite. AI was used in the workflow, rather than used as an outright creator so I could match the client layout whilst still having full control for creative and client ammends.

Advertising agencyHardhat Creative
Creative directorRhyen Ellis
Art directorReece Ryan
Account serviceSimone Parwak
RetoucherJustin Overell