**Sell apartments in a pandemic and redefine the entire process.** Not getting buyers into a sales display created an opportunity to build a tool that gives buyers a greater choice, instant previews and pricing with less hard sell.
The finishes selector increased apartment upsell value with reduced settlement times, contracting and construction errors.
**Brief**
Create a web application that streamlines the selection of finishes and options for apartments and townhouses.
**Delivery**
The selector works seamlessness across phones, desktops, tablets and touch screens. It works as well from the sales office to the buyer’s couch.
**Concept**
Like a car configurator, buyers can select their lot and see options and pricing with a rendered preview.
**Execution**
We built a frontend and layered visualisation tool tied to a unit options matrix and a collaborative workflow with reversion, price overrides, off-book options and internal approvals to manage the process from enquiry to construction.
