One of Queensland’s most vast & diverse regions, the Moreton Bay Region stretches from the bay to the hinterland and everything in between. However awareness of the region and its offering was lacking — exacerbated by having “Bay” in its name.
They needed to combat this lack of knowledge and awareness, with an inspiring and distinct brand identity, that would appeal to domestic travellers now, and in the future, and drive long term visitation to the region.
Through extensive research and strategy development, we created the new brand platform: That’s Deliciously Moreton.
The new positioning is a celebration of the beautifully quirky spirit that sets the region and its experiences apart.
Paired with breathtaking imagery and whimsical copy lines, this refreshed brand look & tone intrigues and inspires people to have their own Moreton adventure.
