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2021 - Finalist

’My Way’

Finalist 2021
Mark McDuff
Ethical Nutrients
Vitamin Supplements

We took the classic Frank Sinatra song, ’My Way’, and reinterperated it as a combination of spoken word manifesto and women’s anthem using an unconventional ensemble of fearless ladies, singing it with their own imperfect voices. The track morphed from minimalistic underscore to full bodied anthem.

Advertising agencyBrainheart / Friends and Allies
Creative directorRem Bruijn / Christy Peacock
CopywriterChristy Peacock / Rem Bruijn
Art directorChristy Peacock
Agency producerKatrine Bowman
Account serviceRem Bruijn
Client marketing managerAlissa Moes / Sarah Sparks / Alejandra Uribe
Soundmusic studioHum Jockey
Sound designerGeoff McGahan
Other Contributors

Sophie McDuff (Vocals)