Nobody cares about Secondary and Tertiary Packaging products.
Seemingly lots of people care about Paris Fashion Week – ridiculous as it is.
So we felt it not at all weird to parade Signet’s 2023 Packaging Collection down the fashion runway, as the hautest (is that a word?) thing ever.
Online the ad smashed Youtube benchmarks with 82.37% of people choosing not to skip ad and 67.86% of viewers watching the full 60 seconds
New Seasons Packaging
Shylie Parsons - Costume Design
Laura Elkington, Mitch Arrowsmith, Alice De Groot, Kim Robinson - Stage Design
Ego Management - talent
Glass Management - talent
Molly Faulkner, Dayle Dalais, Prudence Krook - Production Assistance
