With a previous brand created in 2016, NITV wanted a fresh look representing its unique place in Australia media; reflective of being made by and for Aboriginal and Torres Strait Islander peoples. The brand had to support and strengthen the world’s oldest continuing cultures, inspire storytelling, and lift Indigenous voices.
Seeing representing diversity as a welcome challenge, we realised the new brand must be diverse enough that Aboriginal and Torres Strait Islander people across Australia can own it, connecting 65,000 years of culture with the 21st century. The idea formed from a universal symbol for music.
The new logo incorporates the clapstick, or Bilma, as it’s known in North-East Arnhem land, representing the rhythm that pulses through song and dance. As clapsticks are struck, the rhythm, represented by songlines, is carried across the country, connecting and celebrating culture. These elements represent NITV; the home of First Nations storytelling in Australia.
