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2021 - Bronze

NO ASSUMPTIONS

Bronze 2021
YOUI BRAND TEAM
YOUI INSURANCE
BRAND

Youi has always been about getting to know people better, by asking more questions and taking the time to listen. Unlike other insurers, we don’t make assumptions. But we needed to let more Australians know about our unique, personalised approach.

So that’s exactly the position we based our first 2020 brand campaign around – not making assumptions. And seeing people as individuals. Individuals like Lovemore, Arielle, Khadeja, Eleni and Lucy.

Led by simple, uncluttered TVCs, and supported by social stories and polls and 30 second radio spots, we put the challenge out for people to make some assumptions about the individual before them. Then we presented the (often unexpected) truth.

By demonstrating the assumptions people often make – and sometimes the prejudices they carry – we highlighted Youi’s unique position around getting to know people better. Asking more questions and not making assumptions about them.

It’s all about providing insurance for individuals.

Advertising agencyYOUI BRAND TEAM
Creative directorBRYAN CAWOOD
CopywriterCAM HEALY
Art directorDEVIN BOWLES
Agency producerSCOTT HENDRIKS
Account serviceALLISON WITHERSPOON
Client marketing managerVANESSA WEST
Production companyYOUI
DirectorBRYAN CAWOOD
ProducerCLARE SHERVINGTON
CinematographerMATT TOLL
EditorJOE MORRIS & STUART CADZOW
Visual effectsSTUART CADZOW
Soundmusic studioSONAR
Sound designerGEOFF CASE
Graphic designerGEMMA WICHAM
Finished artistHELEN DICKSON
Other Contributors

GEMMA WICHAM -Ttiles, Supers & Graphics