According to the NRL, fan engagement on our Life Changes content series set a precedent for branded-storytelling across their organisation.
We set ourselves a challenge to make something that stood out in the sea of NRL content, resonating on a human level. Telling real stories about real people, in an authentic, engaging and intimate way.
Free of any playing footage, relying only on titles, match audio and the player’s own voices to tell the stories. Shot so the players could look straight down the barrel – talking directly to the viewer. Every decision about capturing and enhancing that intimate, emotional connection.
Teleah Waitoa’s story is an emotional take on the power of rugby league. Losing the love of her life only a month after they married, Teleah recounts how footy helped her through those dark times. His loss and legacy, the life change that drives her to achieve her NRLW dreams.
