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Finalist 2023

Brainheart / Signet

Signet

Packaging

Signet Packaging rocks!
We even have some 5-star Reviews from once iconic air guitarists to prove it… before they sold out to mainstream guitar.
So sad, they could have been anything!
Still we got them to wind the clock back to their air guitar hey day and give the world their air shredding best as part of ’Signet On Air’.
We flooded live music precincts of Melbourne, Sydney and Brisbane with rock posters, crashed Rolling Stone Magazine’s ”Most Iconic Music Moment’s of All Time” Edition with double page spreads, and flashmobbed news.com.au with our artists rocking out in all their slo mo air guitar glory on Rich Media Truskin banners
Through it all, no air guitars were harmed whilst in Signet packaging.

Advertising agencyBrainheart / Signet / Bring

Creative directorMatt Henry / Rem Bruijn / James Griffiths

CopywriterMatt Henry / Rem Bruijn / James Griffiths

Art directorCatherine Lucas / Lieve Torbeyns

Account serviceRem Bruijn

Client marketing managerMatt Henry, Angelina Mavrick, Prudence Krook, Suzie Young

Production companyMilkmoney

DirectorAimee-Lee Curran

Post production houseMilkmoney / Muse Interactive

EditorDaniel Button

AnimatorDaniel Button

Graphic designerCatherine Lucas

RetoucherCatherine Lucas

Finished artistCatherine Lucas

PhotographerTim Ashton

Front end designerDaniel Button

Digital producerPrudence Krook

DeveloperDaniel Button

Back end developerDaniel Button

Other Contributors

Cameron Hudson (Hudson Menary Media)

badc

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