badc

2023 - Finalist

On Air

Finalist 2023
Brainheart / Signet
Signet
Packaging

Signet Packaging rocks!
We even have some 5-star Reviews from once iconic air guitarists to prove it… before they sold out to mainstream guitar.
So sad, they could have been anything!
Still we got them to wind the clock back to their air guitar hey day and give the world their air shredding best as part of ’Signet On Air’.
We flooded live music precincts of Melbourne, Sydney and Brisbane with rock posters, crashed Rolling Stone Magazine’s ”Most Iconic Music Moment’s of All Time” Edition with double page spreads, and flashmobbed news.com.au with our artists rocking out in all their slo mo air guitar glory on Rich Media Truskin banners
Through it all, no air guitars were harmed whilst in Signet packaging.

Advertising agencyBrainheart / Signet / Bring
Account serviceRem Bruijn
Client marketing managerMatt Henry, Angelina Mavrick, Prudence Krook, Suzie Young
Production companyMilkmoney
DirectorAimee-Lee Curran
Post production houseMilkmoney / Muse Interactive
Graphic designerCatherine Lucas
Finished artistCatherine Lucas
PhotographerTim Ashton
Front end designerDaniel Button
Digital producerPrudence Krook
DeveloperDaniel Button
Back end developerDaniel Button