badc

The Gold Coast has a litter problem. Our job was to get offenders to stop littering and encourage others to report incidents.
So, we created Only Rubbish People Litter. An integrated campaign that reinforced public opinion that littering was not acceptable.
But to meet the client’s goal of making the campaign highly visible and impactful, we needed to think bigger.
Introducing – ‘Rubbish People’. Made from rubbish collected on the Coast, three oversized sculptures were erected across the City. Launched by the Mayor, the monuments drew a crowd, free publicity and even some unwanted attention. The sculptures became infamous, and everyone wanted a piece, including a fan who souvenired ’Skip the Tradie’s’ head.
Although works of art, these rubbish sculptures turned the natural beauty of the Gold Coast into a tip, and in doing so, encouraged people not to destroy what they came here to enjoy.