Unlike their competitors, Pizza Capers are generous when it comes to ingredients. Their pizzas are fully loaded with toppings that spill off the edge. Flavour you can see from one side to the other. This product truth is what led to their new brand platform ‘Extra is our ordinary’.
To bring this idea to life, we delivered radio with an extra attention-grabbing tone that over-emphasised our generous servings and flavours.
Retail Food Group (Australia) - Pizza Capers
Divisional Marketing Manager – QSR Division: Zoe Jacovou
Senior Brand Manager – QSR Division: Kate Clark
Digital Marketing Specialist – QSR: Pam Peters
Creative and Media Agency: BCM Group
Managing Director & Partner: Phil McDonald
Senior Copywriter: Sam Boyd
Senior Art Director: Shaun Egan
Producer: Holly Hayes
Senior Account Director: Damien Musgrave
Senior Account Manager: Hannah Proberts
Integrated Channel Planner: Samantha Kane
