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2023 - Silver

Podsquad

Silver 2023
Khemistry
Health & Wellbeing Queensland

Since the invention of kids, mankind’s been trying to figure out how to get them to eat, sleep and move better.

To help solve this once and for all, Health and Wellbeing Queensland partnered with Khemistry to produce Podsquad – a free play-based health and wellbeing program for 5 – 9 year olds, that understands if you want kids to do anything, it has to be a game.

Created with top psychologists, paediatricians, dieticians, movement experts and kids, Podsquad wraps hard behavioural science in a squishy bubble of real-world fun.

To kids, it’s play. To parents, a tool. And to Australia, a practical way to help with an epidemic that often turns into a lifetime of poor health outcomes.

Free to download, it’s an open-world adventure that plays out differently for each kid, packed with games, dances, quizzes, quests, stories, sleepscapes and animations – all taking place in the wonderful world of Imago.

https://apps.apple.com/au/app/podsquad-healthy-habits/id6443999189
Advertising agencyKhemistry
Creative directorBrent Liebenberg
CopywriterTim Kelly & Jessamy Ross
Art directorLauren Fitzgerald
Agency producerRobbie Dodd
Account serviceSally Lovegrove
Client marketing managerJoanna Munro
Soundmusic studioKhemistry
Sound designerDave Gaylard