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In FY21, Powerball launched the Powerball Dreams 1.0 brand campaign. Building on the Play By Your Own Rules (PBYOR) brand platform the Powerball Dreams 1.0 campaign aimed to inspire players to think beyond the mortgage, the car and the holiday and to instead think about how a Powerball win would truly allow them to play by their own rules. In FY22, Powerball launched the Powerball Dreams 2.0 brand campaign which was built on the success of the Dreams 1.0 brand campaign. Here, we looked to showcase the PBYOR attitude in a much bigger and more disruptive way.