Powerball is Australia’s biggest jackpotting game with jackpots of up to $150 Million. If you win Powerball, you have the freedom to truly play by your own rules. However, when we asked people what they’d do if they won – they gave very rational answers. We needed them to think beyond the mortgage and to dream bigger about the life they could live.
We created a data-driven campaign that inspired Powerball players to dream of who they were always meant to be. We asked over 6,000 people in The Lott’s database and got real dreams, passions and insights that then fuelled the campaign.
In online video, we used simple visual storytelling and fun animation to bring to life one players dream to become a movie director and only direct movies they like. The campaign used the dreams of Australian players to inspire people during one of the least inspiring times.
