Powerball is Australia’s biggest jackpotting game with jackpots of up to $150 Million. If you win, you have the freedom to play by your own rules. However, when we asked people what they’d do if they won, they gave very rational answers. We needed them to think beyond the mortgage and to dream bigger.
We created a data-driven campaign that inspired Powerball players to dream of who they were always meant to be. We asked over 6,000 people in The Lott’s database and got real dreams that then fuelled the campaign.
In radio, we brought to life one players dream to become King of their own private island, not told in a boring way, but in an entertaining and humorous way that’s true to the brand. We used the power of audio to let people imagine this life for themselves and inspire them during one of the least inspiring times.
