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”More Data, Your Way”.
We were engaged by Digicel to produce this energetic campaign for Caribbean markets, featuring choreographed dancing in a dynamic split-screen treatment. The primary objective was to showcase how mobile data can be utilised on platforms such as YouTube, Spotify, Tik Tok, Disney+ and the brief was to make this piece high-impact and engaging. Shot entirely on the Gold Coast in rain, darkness, back alleys, and unique spaces, the production team emulated locations that could be commonly seen in the Caribbean. This project was meticulously storyboarded to the frame, as every scene works in conjunction with its adjacent scenes. At 0:14-16 clips from the TV show ”Andor” are shown, in which Disney stipulated must show star Diego Luna. Embedded on the Digicel website, as well as Youtube, paid media, and social media across multiple markets such as Jamaica, Haiti, Trinidad and Tobago, and others. Youtube link: https://www.youtube.com/watch?v=uv_YPwiUNyk