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”More Data, Your Way”.
We were engaged by Digicel to produce this energetic campaign for Caribbean markets, featuring choreographed dancing in a dynamic split-screen treatment. The primary objective was to showcase how mobile data can be utilised on platforms such as YouTube, Spotify, Tik Tok, Disney+ and the brief was to make this piece high-impact and engaging. Dancers were keyframed to keep their bodies aligned with each other in split-screen, after which the edit was taken to After Effects to ease, refine, colour grade, rotoscope and animate. The titles and line animations are influenced by actions the dancers perform, such bouncing the basketball on the line at 0:18, or talent kicking the line at 0:06. Embedded on the Digicel website, as well as Youtube, paid media, and social media across multiple markets such as Jamaica, Haiti, Trinidad and Tobago, and others. Youtube: https://www.youtube.com/watch?v=uv_YPwiUNyk