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”More Data, Your Way”.
We were engaged by Digicel to produce this energetic campaign for Caribbean markets, featuring choreographed dancing in a dynamic split-screen treatment. The primary objective was to showcase how mobile data can be utilised on platforms such as YouTube, Spotify, Tik Tok, Disney+ and the brief was to make this piece high-impact and engaging. I edited footage of the dance choregrapher performing in pre-production, which informed the storyboard and direction. Dancers were keyframed to keep their bodies aligned with each other in split-screen, after which the edit was taken to After Effects to ease, refine, colour grade, rotoscope and animate. At 0:14-16 clips from the TV show ”Andor” are shown, in which Disney stipulated must show star Diego Luna. Embedded on the Digicel website, as well as Youtube, paid media, and social media across multiple markets such as Jamaica, Haiti, Trinidad and Tobago, and others. Youtube: https://www.youtube.com/watch?v=uv_YPwiUNyk